YourStock versus Stock Photography

Is your team of smart and talented employees represented online by a team of plastic, fake-smiling strangers? A photo of a businessperson in a crisp suit or a smiling group of twenty-somethings. The imagery is perfect and looks great, but have you learned anything about the company?   Do you know who you will work with? Does it feel relatable or authentic?

When we’re looking at images, we’re making split seconds decisions based on their authenticity. If the image feels fake, or in any way not real, we might lose trust in the brand instantly. On the other hand, an authentic image can provide feelings of safety, trust and comfort. If it doesn’t feel authentic, it’s likely doing more harm than good.

It’s important to use your own images, that’s why we have created “YourStock”

These images of your staff, facility and products will give you incredible utility in your design process of websites, blogs, social media and other marketing materials. We’ll discuss your business and your marketing objective and work to create authentic and compelling images. 

 'YourStock' photos can really bring your ads, blog posts and content to life.

YourStock library can include all of these options created in a day or over time:

Head Shots and Executive Portraiture

Traditional headshots using studio lighting, a backdrop and professional posing is a minimum requirement to let people know who they are working with.  Environmental head shots are often created in your office, business location or job site. 

Interior and Exterior Photography of Your Business

Your potential customers check out your website before they pick up the phone or email you.  If you are a brick and mortar business, your potential customer can connect with your business if they can see it!  Your customer will feel more at ease using your business if they see your style and the care you maintain of your facility.

Content Photography

Content images are a catalogue of photographs taken of you and your associates.  These images are useful for social media content, blogs and your website.  Content style images are great for making you the “EXPERT” in whatever area you need to be.

Product and Catalog Photography

If you sell it, you need to show it!  E-Commerce relies on very clean and sharp photographs of products for buying and selling online.  Product photography can be created to attract your demographic with artistic images targeted to your market. 

Your business is unique. Don’t settle for generic images of someone else.