Your About Us web page: Putting faces to names is important and Beneficial.
Aug 3, 2016 | By: Ridgeway Portrait Design
Personal branding and portrait photographer
Your "About Us" web page: Putting faces to names is important and Beneficial.
Developing a connection with your website visitors can help you to increase your website's conversion rate. While there are many ways to do this, one effective strategy is by making your website more "humanized". Analytics often shows the ”About Us” page as one of the most frequented on any website.
Are there REAL people working at your company?
When your possible clients come across your company’s website, one of the first things they do is look for examples of your work. But what happens when they look at your team page and only see names of your employees? Some "About Us" pages don't even have their employees listed. When it comes down to it, your clients feel more comfortable knowing that they are working with a REAL person. Having images along with names on your "About Us" page helps clients realize this, which in increases your conversion rate.
Why is showing your team's faces so beneficial?
Make a good first impression. First impressions are important, especially on a website where you have limited time to capture a visitor’s attention. Photos add interest to a page, and more easily engage users than just text.
Strengthens relationships. It allows people to emotionally invest in a relationship with your business if they can actually see who they are talking to/working with. To me, it's almost like when you call your cable company and you have to go through a bunch of recorded questions until you actually talk to a human being. Having a picture and bio on your about page will create a sense of "Hey, they're a person just like me".
Shows company personality. Adding team photos to your website will help to give life to your company, and will help to make your company seem friendly and inviting. They are also a great way to show off your company brand.
One great example: If you have a blog, in the author section, post their image along with their name. This way, people who read it can see who actually wrote such an informative blog post. These tactics help build a great relationship with your clients.
One great example: If you have a blog, post your image along with your name. This way, people who read it can see who actually wrote such an informative blog post, in their eyes you can become an expert in your field. These tactics help build a great relationship with your clients.
Let your clients know that your people are really people and not robots. Ridgeway Portrait Design can help you decide the best way to achieve this by brainstorming with you on your "About Us" page and other web strategies to increase your conversion rate.
Photography and web design go hand in hand. When it comes to beautifying your online space, Ridgeway understands the power of images to promote a brand and quickly convey a message.
Essentially, by showing the actual people behind your company, you can increase trust and engagement among potential customers.
Using images of people in other sections of your website also helps in making your business more personable.