Professional Photography Benefits Your Brand

There is just no substitute for an experienced, professional photographer. John Ridgeway has years of experience in lighting, staging, and shooting everything from people to buildings, food to shoes and everything in between. Over the years we’ve seen first-hand how excellent photos add an extra oomph to branding and marketing.

1. Stand Out 

These days the quality photography is widely available to everyone with a computer, but stock photography can only take you so far. Walk any tradeshow floor or flip through an industry magazine and you’ll likely see a photo of business men shaking hands or the generic group of enthusiastic people. Eventually it all starts to look the same. Photography customized to your business and your brand will get you noticed. 

2. Show Them What You Do 

Potential customers want to visually connect with your business. Your imagery can let them know you’re a business with real people and real products or services. If you’re a distributor, there’s no substitute for enticing shots of your products. If you’re a landscaper or home remodeler, show them beautiful images of your past projects. If you’re a sales company, show your salesmen in action. This type of visual branding will also help people instantly understand what you do or what your marketing message is. 

3. Put a Face to the Name 

Personalize the connection whenever possible. If you’re a small business owner or any other point of contact for the customer, a headshot can add authenticity and humanize your marketing efforts. Add a professional executive portrait to all your elemental points of contact such as LinkedIn, your website, social media, online business profiles, business cards and even your email footer.